Designing Effective Direct Mail (Part 1)



Posted: Tuesday, January 15, 2008

by
Just About Ink Promotional Products, LLC.

One of your best (and FREE) resources to get endless ideas for direct mail design is your own mailbox. Every day you get good and bad ads mailed directly to you.

Pay close attention to the pieces that grab YOUR attention---is it the envelope, is it the postcard, is it the ad, etc?

What makes you OPEN the envelope, what makes you READ the ad, what motivates you to ACT now?

Pay careful attention to how it's addressed. Is the address printed on a label, or is it printed directly onto the piece?

What kind of font is used for the address? Did they use an indicia or a real stamp?

Now, decide WHAT grabbed your attention, and did you react in a positive or negative way to the piece?

The way YOU react and respond to the mail pieces you receive can assist YOU in your mail design.

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Now, do one more thing: Create 2 files--one titled "Marketing and Mailer Ideas, and the other

titled "Envelope Ideas" and consistently use these to help you begin effectively designing your direct mail.

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