Katie Groves
Katie's latest writings
Designing Effective Direct Mail (Part 1)
One of your best (and FREE) resources to get endless ideas for direct mail design is your own mailbox. Every day you get good and bad ads mailed directly to you. Pay close attention to the pieces that grab YOUR attention---is it the envelope, is it the postcard, is it the ad, etc? What makes you OPEN the envelope, what makes you READ the ad, what motivates you to ACT now? Pay careful attention to how... (posted by Katie 4 years 133 days ago.)
One of your best (and FREE) resources to get endless ideas for direct mail design is your own mailbox. Every day you get good and bad ads mailed directly to you. Pay close attention to the pieces that grab YOUR attention---is it the envelope, is it the postcard, is it the ad, etc? What makes you OPEN the envelope, what makes you READ the ad, what motivates you to ACT now? Pay careful attention to how... (posted by Katie 4 years 133 days ago.)
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